Products & Services
Our aim is to provide a bespoke service for all our clients' prospecting needs.
Prime Prospects has combined a number of major lifestyle databases into the largest demographic and lifestyle database in the UK. Offering data on 45m people in 23 million households, half of this is 'actual' information provided by the consumer, the other half is a profiled set to get maximum penetration in a local area. We selected the ILU database developed by Acxiom, the award-winning database of 2006. In addition we can provide, and dedupe, other niche data from various providers according to needs: for example a mail order file that works well for your offer, 2002 Census variables, house price bands across the UK and the DVLA database with statistics of registered cars. If you need a targeted data pool we will come up with a cost effective solution.
The minimum charge for purchasing small amounts of data from the comprehensive Lifestyle data pool held by Prime Prospects is just £220 for up to 1,000 names. This allows local targeting without excessive expense.
There is a different price structure for the Prime Prospects Sales Achiever service for multi outlets.
The focus is mainly localising prospect pools, but our Consultancy service is solution-orientated for our clients, and prospect data needs and projects will be taken on as agreed.
Our products & services include:
- Prospect data counts in your local area for one or many independents, outlets, franchises
- Competitor prospect database counts (for conquest mailings)
- Mapping and drive time analyses
- DVLA Statistics
- Database cleansing health check reports, for deceased, home movers, address fixing
- Vehicle keeper changes for the automotive dealership market
- Meetings and handholding advice to understand your marketing needs
- Customer Profile Analysis
Examples of our services
- Drip feed programmes for automated monthly, quarterly or as required mailings
- Analysis ranked top up programmes, to keep your customer base at desired levels
- Prospect pools built according to specification
- On-line access to the prospect data via Prime Prospects Sales Achiever, our unique new web-based system.
- Access to bespoke prospect data via Prime Prospects Sales Achiever
- Matching and suppressing customers from the prospect databases
- Campaign effectiveness analysis to monitor response
- Market penetration analyses
- Data tagging additional information for segmentation